Project managers know that Aha Momentis such an abstract concept, it might be tough to come up with Aha Moment instances from scratch for your organisation. Rather than reinventing the wheel, it’s a good idea to study how other SaaS businesses handle user onboarding. You may then use what you’ve learned from their experiences to your own user journey.
Even while your most brilliant discoveries may come to you unexpectedly and without work, a good “Aha!” Moment is frequently the product of deep listening, thorough observation, and continual thought. This is exactly what occurred to our volunteer in Macedonia: after thorough observation and contemplation, the concept that language is not a barrier became so evident to her that she couldn’t ignore it.
What exactly is an Aha Moment?
The Aha Moment is the moment when your users discover for the first time how valuable your product is. To put it another way, a consumer has an Aha Moment when they look at your product for the first time and think to themselves, “Wow, that might be incredibly useful for me.”
If you require a mental image, consider the time when Archimedes, an Ancient Greek philosopher, sprang out of his bathtub following a startling discovery and exclaimed, “Eureka!” This means “I’ve got it!” back in the day. Let me use this moment, before we go any further, to clear up some frequent misunderstandings about the Aha Moment:
It isn’t limited to new users.
Some inexperienced product marketers believe that the Aha Moment is a one-time event.
That’s it once the user understands your fundamental value offer. That is, according to the logic. Existing users are continually onboarded into new capabilities by good SaaSorganisations. The Aha Moment and activation are as applicable to secondary onboarding as they are to new user onboarding.
It isn’t the same for every client.
Do you believe you’ll care about the same Salesforce features as your CEO does if you’re a salesperson using Salesforce? You’re more likely to be concerned with aspects that affect your capacity to meet your goals.
Why is the Aha Moment important for SaaS companies?
Simply said, the Aha Moment is worth worrying about since it has an influence on so many crucial indicators that affect your SaaScompany’s bottom line. Based on our prior definitions of the Aha Moment and activation, more of your consumers will activate and become paying customers if they achieve the Aha Moment.
When a user activates, it indicates they’ve grasped the value of your product and have personally experienced it in their target market. Someone like that is unlikely to churn for an extended period of time. As a result, the Aha Moment is linked to the retention rate.
How to find the “Aha!” moment for your product
Looking at your product’s primary value proposition is the most sensible place to start. Here are several examples:
- Organize work projects with a project management application.
- Create and sell an online course using our online course tool.
- Keep track of appointments using an online calendar application.
- Take a look at why you established your company in the first place. What was the issue you wanted to solve?
If your marketing staff has come up with some clever one-liners to summarise what you do, it could be worth reading them a few times. After that, you’ll want to look at the behaviour of two main types of customers:
- Other successful clients and power users
- Users who have been churned and any other consumers who have had a poor product experience
Conclusion An “Aha!” moment occurs when an idea or a link that was previously unnoticed suddenly becomes crystal plain, altering your understanding of something or presenting a solution to an issue you hadn’t considered. It motivates you to modify your perspective or approach to a problem you’re dealing with. An Aha! moment may be life-changing — it’s an idea you can’t ignore and feel obliged to act on. It’s like if a light bulb has appeared above your head! The simple realisation that language barriers are an opportunity rather than a hampering barrier was the light bulb moment in our volunteer’s case! As a result, the volunteers felt compelled to include more creative activities that allowed youngsters to utilise their bodies.